Peterson’s profile went supernova after he put his stamp on the identity politics debate with a lecture called ‘Identity Politics & The Marxist Lie of White Privilege’, which would be note-perfect as a Key & Peele sketch, but is incomprehensible as anything else. I speak here, of course, of 12 Rules For Life: An Antidote to Chaos, by Jordan B Peterson, the once-obscure University of Toronto Psychology professor who acquired a legion of super-fans after posting a series of self-help talks on YouTube. Imagine a self-help book written by the Darth Maul of tenured campus bad boys, an act of trahison des clercs so severe that it calls into question the entire five-thousand-year academic project-a book that seeks to make accessible to a general audience a mélange of mysticism, philosophy, psychology and dietary recommendations, assembled into a package so intellectually low-cal that it would be hilarious were it not basically a to-do list for a generation of tiki torch-wielding neo-Klansmen. Richard Poplak reviews 12 Rules For Life by Jordan B Peterson, ‘the most influential public intellectual in the Western world right now’.
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May 2023
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